the people in ohio, virginia, florida, nevada -- they took this election enormously seriously, understood the unique role they had to play. voters in battleground states understand they have a unique role a lot of us the citizens united to enjoy because they are not and state that will determine the president. >> the super pac's dynamic this time was obviously new and unprecedented. you had senate candidates -- sherrod brown in ohio had $40 million spent against him by super pac's. we had in the last week of our campaign $100 million spent against the president. that is more than the mccain campaign spent in its entirety. remarkable thing. a lot of senate candidates still one. but in house races it had an impact. barack obamashrod brown, governors -- ey have definition. the spending is a little less nefarious. it's still tough to deal with, but you are not somebody who is now and then somebody drops $4 million on youhead will have an impact. we have never seen spending like this. there is a term in politics called gross rating points, the amount of television you buy. 1000 points means th